World Massage Festival &
Massage Therapy Hall of Fame

July 12-14, 2024 - AMC
July 14-18 2024 - WMF
Harrah's Cherokee Casino Resort
Cherokee, NC

Our Mission Statement: To honor those who built the bridges for our profession,
to educate the general public about massage, to educate therapists
about different types of massage and to have fun.


Irene Diamond
2013 Massage Therapy Hall of Fame Member




Inducted into the Massage Therapy Hall of Fame in 2013, Irene Diamond, RT is a 30-year pioneer in health & wellness. She founded the world's first international fitness and wellness cruise company in 1987, and San Francisco's premier wellness center in 1995. Her brand, ACTIVATED diamond includes The Diamond Method, a rehabilitation approach for fibromyalgia, migraine, and orthopedic pain conditions, and Diamond Active Massage for luxury spas, hospitality, and private practices. She consults, coaches, and trains a variety of corporations, individual clinics, and solo health and wellness providers on enhancing their business systems and client experiences, as well as developing extraordinary clinical expertise. Her Amazon best-selling book, Design (and HAVE) Your Dream Practice, introduces her groundbreaking Precise Private Practice concept to become the "go-to" practice, serving thrilled clients and receiving referrals from other health-care providers, while the clinic owners maximize revenue and truly enjoy their lives!

Resources for Clinical Excellence and Business Brilliance can be found at www.IreneDiamond.com and www.Linktr.ee/IreneDiamond




Diamond Active Massage: Fast Neck & Upper Back Pain & Tension Relief
4 CE Hours

Class description:

Clients across the globe are demanding a "Dam" Great Massage. Now you can deliver extraordinary relief, with ease, and command higher fees! Diamond Active Massage, (DAM) is the newest in-demand branded massage that has entered and taking the market in spas, resorts and luxury wellness world by storm. This new approach is the opposite of traditional massage modalities where the clients lay passively as the therapist applies the massage strokes. Instead, in a DAM, clients actively engage their muscles and move their joints under the therapist's guided verbal instructions while receiving manual soft-tissue glides and compression. The client is ACTIVE, rather than PASSIVE. We lovingly refer to Diamond Active Massage as an "Inside-Out" approach because the change occurs internally as the client's nervous system controls the sensations, resulting in optimal tension relief. DAM is opposite of the "Outside-In" approach of traditional massage and other manual therapies where therapists 'do things TO the client's body from the outside, trying to make mechanical changes to their muscles, ligaments, tendons and fascia.

In a DAM, the client is actively involved in their session and partnering WITH the therapist producing much faster, comprehensive, fast-acting, and long-lasting results.

Diamond Active Massage is super simple to learn and apply and is extremely physically easy on the therapist's body. This class is an introduction to Diamond Active Massage with focus to upper back, neck and shoulder tension and pain relief.

This Class Includes:
  • The principles and application for incorporating DAM into your practice.
  • 3 of the 6 client Actions (movements) we ask clients to perform during their session. Learn where and how to incorporate these Actions, while you provide the massage, letting the client 'do the work' in half the time.
  • Brief introduction in how to price and promote Diamond Active Massage in your practice or clinic so you can incorporate DAM into your practice on Monday morning.
  • Lots of hands-on practice and receiving Diamond Active Massage.
If you're ready to get in on the ground floor of this new massage approach, to set your practice miles ahead from the crowd, charge much more for services, and be involved in a global movement, this class is for you.

NOTE: DAM is part of a global structured marketing system that licensed therapists and businesses can participate in. There is an annual fee to remain licensed provider. Students in this WMF class will be eligible to attend a future 12-hour full class at a reduced fee, plus they will receive a gift license to provide DAM for a limited 3-month time-frame.

When You ARE A DAM Great Provider, You Experience:
  • Happier clients & patients
  • Provide comprehensive pain and tension relief, enhanced sports performance, and reduced soft-tissue restrictions and limitations
  • Receive referrals from sports professionals, doctors & other health care providers
  • Earn Higher Income (you'll be one of only a few providers licensed to offer Diamond Active Massage)
  • Have More FUN!
Table and lotion needed

PLEASE DO NOT WEAR PERFUME, COLOGNE OR ESSENTIAL OILS TO CLASS.



Top Fees With Ease: Maximum Earnings / Minimum Effort
4 CE Hours

Class description:

Discover a game-changing approach to selling sessions, programs, and services, priced based on the RESULTS clients receive, rather than the MINUTES therapists work, and EFFORTS they exert. We truly can work smarter, not harder by shifting to a results-based model.

When selling services by time, if (when) we're extremely competent we should not be penalized. When we're efficient and effective in supporting solid, measurable clinical results and outcome, we're handsomely rewarded!
  • Side Benefit #1: Clients are thrilled to achieve their goals in shorter and fewer sessions.
  • Side Benefit #2: Therapists provide a therapeutic approach that's physically easier on their body, requiring less effort.
Learn to unlock your potential to maximize earnings while providing faster relief and results for clients in less time. This efficiency-based approach improves client satisfaction, drives referrals, reduces long work days, and increases practice revenue.

(No table needed)

PLEASE DO NOT WEAR PERFUME, COLOGNE OR ESSENTIAL OILS TO CLASS.