I was born and raised in Bangkok, Thailand, I graduated with honors in Business Administration (Accounting) from Ramkhamhaeng University in three and a half years. After working in Thailand, I moved to Switzerland to pursue a Master’s degree at the University of Zurich, leading to a 20-year career in banking at a managerial level in Zurich.
The Birth of Chiida Spa and Chiida Academy:
In 2013, I followed my passion for Thai wellness and founded Chiida Spa Switzerland, opening the first Chiida Spa Zurich in downtown Zurich. My vision was to bring authentic Thai spa experiences to Europe. Today, I am proud to own four luxury Thai spas across Switzerland (www.chiidaspa.ch), offering a true taste of Thai healing traditions.
In 2016, I took another step to preserve and share Thai massage knowledge by establishing Chiida Academy Zurich. It became the first accredited Thai massage training center abroad under the Thai Ministry of Public Health. As the owner and a certified Thai massage teacher, I am committed to educating therapists and promoting high standards in the industry across Switzerland and neighboring countries.
Building a Global Thai Massage Community:
Beyond my businesses, I wanted to support and unite Thai massage professionals worldwide. I founded the Thai Massage and Spa Association in Switzerland (TSAS) to help Thai therapists working in the industry.
In July 2021, my vision expanded further when the Nuad Thai and Spa Association in Europe transformed into the World Association of Nuad Thai and Spa (WANTS). I am honored to be its Founder and President. WANTS is a non-profit organization with 67 member countries worldwide, dedicated to connecting and supporting the global Thai massage community. We aim to promote, preserve, and elevate Thai therapies in the global wellness industry.
WANTS has successfully organized three editions of the World Nuad Thai Championship:
• 1st Edition – Zurich, Switzerland (July 2022)
• 2nd Edition – Tokyo, Japan (October 2023)
• 3rd Edition – Krabi, Thailand (May 2024)
• 4th Edition – Coming in Thailand (2025)
Commitment to Excellence in Thai Wellness Education:
Chiida Academy is an accredited massage school in Switzerland, recognized by the Thai government. We work under Memorandums of Understanding (MOU) with prestigious institutions, including:
• Watpo Thai Massage School
• International Training Massage (ITM) School
• ASCA (Switzerland)
• Compliance Center of Thailand’s Ministry of Health
• WMF, IMA, AMTC, ITA, AAA (Global massage academies and federations)
Our mission is to train and elevate Thai massage therapists to international standards, following the concept “Massage Healing the World.” One of my proudest achievements is writing the Chiida Nuad Thai – Traditional Thai Massage Learning Guidebook, published in both Thai and English. This book serves as a valuable resource for therapists who wish to deepen their understanding of Thai massage wisdom.
In 2024, Chiida Academy also launched the Nuad International Camp Event (NICE 2024) in Samae San, Chonburi, Thailand—a unique experience combining education, relaxation, and cultural exchange. Due to its success, the 2nd edition will return soon.
A Vision for the Future:
Both WANTS and Chiida Academy are dedicated to supporting and uniting the global Thai massage community. Our goal is to continue spreading Thai massage wisdom and ensuring that this precious heritage is passed on to future generations.
In 2025, I am honored to rejoin the World Massage Festival and to be inducted into the Hall of Fame, celebrating the healing power of massage worldwide.
Let’s come together to heal the world through the power of Thai massage.
Chiida Nuad Thai is rooted in the ancient wisdom of Traditional Thai Massage (Nuad Thai), a healing art that has been practiced for over 2,500 years. Combining acupressure, assisted stretching, and rhythmic movements, Chiida Nuad Thai embraces the principles of energy lines (Sen Sip) to restore balance and well-being. Core Principles of Chiida Nuad Thai: 1. Sen Sip Energy Lines – The foundation of Thai massage focuses on the 10 major energy pathways, believed to influence physical and mental health. By applying pressure along these lines, blockages are released, allowing energy to flow freely. 2. Rhythmic and Meditative Movements – Movements in Thai massage follow a slow, meditative rhythm, creating a deep state of relaxation for both the therapist and the receiver. 3. Assisted Stretching and Yoga-Like Postures – Known as “Yoga for Lazy People,” Thai massage incorporates guided stretches to improve flexibility, mobility, and circulation. 4. Therapeutic Touch and Pressure Techniques – Practitioners use their hands, elbows, knees, and feet to apply gentle to firm pressure, helping to relieve muscle tension, improve blood flow, and stimulate natural healing. 5. Mindful Breathing and Connection – The therapist and receiver work in harmony, using conscious breathing to enhance relaxation and deepen the healing process. Benefits of Chiida Nuad Thai Massage: ✔️ Relieves muscle tension and joint pain ✔️ Improves flexibility and posture ✔️ Enhances circulation and energy flow ✔️ Reduces stress and promotes relaxation ✔️ Supports overall well-being and vitality Chiida Nuad Thai – Preserving Tradition, Elevating Excellence: At Chiida Academy, we are dedicated to preserving and advancing Thai massage worldwide. Our training programs, accredited by the Thai Ministry of Public Health, ensure that practitioners learn authentic techniques while upholding professional standards. Join us in embracing the healing power of Thai massage and sharing its wisdom with the world
We are a fun & safe place for massage therapists to come network, get continuing education, and grow more in their career. We provide an all in one stop shop for education and resources under one roof.
©2024 World Massage Festival. All Rights Reserved.
